The art of branding oneself is pertinent to self and even business growth, especially when the brand is new and requires that additional push. This is where personal branding comes into the play and assumes a much bigger role than a mere self-inspiring elevator speech which companies and individuals pitch out in order to excite, entice, and engage prospective customers. Most importantly, personal branding the most important key that unlocks the most essential perks for small businesses albeit done right.
In the subsequent sections, we shall talk about the role of personal branding in business growth besides throwing some additional light on the existing concept. Before concluding, we shall also touch upon the points about personal brand building and how entrepreneurs can go about the process in an organic manner, precisely for benefiting their entrepreneurial ventures.
Let’s Start with Branding
Before we move into a detailed discussion regarding personal branding, it is necessary to understand what branding is and how it impacts the fate of a business, especially in the long run. However, the definition of branding is far from discrete as it has already evolved into a much bigger term and can be identified as something that amalgamates products and services as a cohesive entity. Therefore, branding is more of an abstract picture with which consumers associate themselves to the specified product and which companies use to promote themselves, in the entrepreneurial landscape. Lastly, branding or rather brand marketing is one attribute used by firms to attain a certain kind of perception which helps them distance their product or rather service from the existing competition.
Personal Branding: The Quintessential Tool
While branding is certainly a powerful marketing tool, it tapers down to quite a few niched aspects, including the one that relates to Personal Branding in general. In simpler words, personal branding is more of a tool that helps businesses to create brand identity, precisely in order to infuse a sense of uniqueness into the scheme of things. Therefore, in wouldn’t be wrong to state that most individual-powered businesses, the name enough is the personal brand identity.
Why Personal Branding is Important?
Firstly, every business needs to start from the scratch and therefore it is necessary to leverage the goodwill of the person behind the venture for gaining an added advantage. Therefore, while other branding avenues are necessary, the personal touch is always necessary for quite a few reasons:
Business is Permanently Tied to the Name
For new businesses, the name of the founder holds all the aces and his or her presence shouldn’t be undermined. Therefore, personal branding is necessary when the brand or rather the business has to connect with elite prospective clients and the image of the name behind the venture is extremely important to take care of. A good, personal brand image makes sure that the business has a strong base and decent credibility.
Increases the Line of Credit
Having personal identity attached to a business means that people often extend an additional line of credit to the newly associated businesses. This means that if the brand name or rather the founder has some sort of credibility, it becomes easier to fund the subsequent and even the existing ventures.
Answers a Few Pertinent Brand Queries
There are times when people look for reasons to associate themselves with a particular brand and this is where personal brand image comes into the play. Emphasis on personal branding means that individuals and prospective clients would know whom to ask questions to besides finding a validated reason to connect to the concerned business.
Sets Aside the Competition
Needless to say, every business or brand has contemporaries who often try to inch ahead in one way or the other. Therefore, the role of personal branding is of paramount importance as it allows customers to relate better to the business and the associated ideas.
How to Build a Personal Brand Image that Works?
While we did mention that personal branding is necessary, the statement would feel incomplete if we do not describe the best strategies for building the much-anticipated personal brand identity. The best ideas for the same include:
Defining the Name
For someone looking to create unmatched brand presence, it is necessary to ascertain the options and prospects, beforehand. Therefore, for someone looking to start a business, it is necessary to promote the name behind the same, well-in-advance.
This means being honest to the motto or slogan of the business besides working efficiently towards being honest towards the strengths and even the weaknesses of the same. One of the best examples is a fitness brand named Gold’s Gym which has a massive cult following courtesy of its long-standing presence in the global arena.
While the gym was started way back in 1965 by a former US Marine and bodybuilder Joe Gold, it took quite some time for the brand to establish itself based on the name of its founder. However, in 2019, Gold’s is a pretty popular name and this shows the importance of defining the name for a considerable period of time for a business to thrive in the long run.
Sharing the Knowledge
One of easiest and most potent strategy for creating personal brand identity is to share the business knowledge or knowhow with the prospective clients. The best approach would therefore be to write unbiased reviews and blogs regarding the products and services for the extended-audience base to take insights from.
Opting for a Detailed Product Representation
A brand is incomplete if the actual product or service hasn’t been put up for testing or ad-hoc usage. Therefore, it becomes important for new businesses to make precise connections with the public by putting up the offering in display. While this can be as obvious as setting up the Gold’s Gym or publishing blogs in case of a yet-to-be-launched product, representations and interacting with the general public is always necessary.
Making use of Social Media
One of the best approaches is to move online with the personal branding initiatives. Needless to say, social media is quite a powerful tool when it comes to adopting potent marketing techniques and businesses must be aware of putting this interactive platform to use in order to create a personal brand identity.
Small and medium-sized businesses often fail to achieve the desired results via conventional and even out-of-the-box marketing strategies. This is where setting up a personal brand identity comes into the equation and allows individuals to strengthen the brand image in a subtle and organic manner. In the hindsight, personal branding is quite an underrated marketing move which often gets ignored in the presence of the more celebrated social marketing tools.
However, nothing beats word-of-the-mouth promotions which are the most potent when the personal brand identity of the concerned business is established with honesty, trust, and credibility. Personal Branding is often categorized as a technique for self-promotion but in reality, it is the most organic approach to connect genuinely with the loyal and prospective customers without having to rely on the more celebrated marketing moves.
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