Your Summer Body Store

A source of guides and equipment to get that summer body.

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By: Cardio World Fitness

Instead of getting your muscles with workouts such as the bicep curl, you can make the most of the time you invest in an exercise by doing workouts that exercise several muscle groups at the same time.


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Does Your Website Satisfy?

Does your site please?

No matter how I ask that concern, it sounds —– well, odd.

But it’’ s essential to understand if your visitors are getting what they desire from your site . They might not come back due to the fact that if they ’ re not.


So, how do you understand if your site is pleasing your visitors?


Well, the very best method to understand is to send your visitorsa site complete satisfaction study.


If you ’ re unsure how to do that, put on ’ t concern,we ’ ve got you covered. In this short article, we’’ re going to review how to really get individuals to take your study, provide you some samples of concerns to ask, what to try to find in the information you gather, and when to reach back out to your participants.


When you ’ re all set, let ’ s have a look at performing a site’fulfillment study, so you can learn if your site satisfies.

. How to really gather reactions.

Yes, I understand– “ No one wishes to fillout a study. ” “While that ’ s not always real, it is’typically real that nobody wishes to submit a study when they ’ re hectic, however they may spend some time to fill it out if they have an excellent factor too.


That ’ s why I suggest that you’provide them something in exchange: Discount voucher codes, totally free shipping on their next order, or if you have a points program– perk points. All of these make fantastic deals in exchange for their time and sincere feedback.

. What concerns should I ask?

Sometimes it can be tough to understand preciselywhat to ask in a site fulfillment study, much less how to ask it. Here ’ s a couple of sample concerns to get you began:

. 1. “ How pleased are you with oursite? ”.

Although this is a score kind of concern, instead of utilizing a moving scale, just permit a single-selection on this multiple-choice concern, in order to get well-defined actions.

. Really satisfiedSatisfiedNeutralDissatisfiedVery disappointed.

Of course, this concern can be altered a bit to something like; “ What was your total complete satisfaction with our site? ” or “ How pleased are you with our site in general? ”, and the responses can be changed to vary from “ VERY ” to “ NOT AT ALL. ” Just make “sure” that the alternatives for the response are clear to your client in addition to you, so your information is simple and tidy to utilize.

. 2. How did you learn more about our site? Select all that use.

This is among those multiple-choice concerns that constantlymakes me wish to mark “ OTHER, ” so for individuals like me, make certain to consist of “ OTHER ” as one of the options. Some extra response options may consist of:

. If you market with them.Friend/ colleague/word-of-mouth [Newspaper or publication post – Your – business name] employeeCompany products – Include this one if you put out leaflets, cards, or some other separately printed products or products– such as pens, cups, keychains, etc.Google searchYahoo searchAnother online search engine( please put the name in the Comments location listed below) – If you desire your responders to comment, make certain to consist of a Comments area at the end of the list.Surfing – the web.

When you develop this study concern, make sure to permit this concern to have numerous responses– you never ever understand whensomebody needed to find out about your site from numerous locations prior to they chose to have a look, and if that ’ s taking place, you absolutely would like to know about it.

. 3. On your last go to, what was your’main factor for visiting our site?

Since you ’ re requesting for the “ main ” factor for their check out, you desireto permit just one response on this multiple-choice concern. Here are a couple of examples of responses you may desire the client to respond to:

. Looking for business info Seeking item informationSeeking contact informationProduct purchaseTo discover calendar/scheduleSeeking shop hoursSeeking shop location/directionsOther.

Of course, you just wish to ask concerns about shop hours, and area or instructions, if you in fact have a brick-n-mortar shop.If your service is strictly online, you may wish to alter those response alternatives to something like:

. Looking for client service hours orComparison shopping.

Or think about leaving those response choices out of the study totally.

. 4. How frequently do you visit oursite?

This is another among those single-answermultiple-choice concerns, however the response choices for this one can differ:


Depending on the kind of site you have, you can drop a few of those and include response choices like:

. Numerous times perdayFirst Visit. 5. Please rate the followingcharacteristics of our site:.

For this one, you ’ ll wish to consist of a score scale like that in concern one, with the exact same sort of response options, such as:

. Extremely satisfiedSomeone satisfiedNeutralSomewhat dissatisfiedVery disappointed.

You may likewise wish to ask visitors to rank the following functions of your site:

. Relieve of navigationFreshness of contentAccuracy of informationQuality of contentQuantity of contentlayout/designCustomersupportMeeting your requirements. 6. How most likely are you to visit our site once again?

This is yet another single-select multiple-choice concern.

. Extremely likelySomewhat likelyNeutralSomewhat unlikelyVery not likely. 7. Do you have any ideas for enhancement?

Thisconcern needs that you offer your participants as muchspace as possible to let you understand what they believe. Set up your response box to permit the optimum quantity of lines/characters that your study tool will enable.


If you have an online shop, I suggestyou likewise ask this important concern:

. 8. Did you buy throughout your last check out to our site?( If NO, please inform us why not in the remarks area listed below ).

The response to this one ought to be an extremely simple, single-select, “ YES ” or “ NO. ” But wear ’ t leave it at that.Make certain to have a Comments location that permits adequate characters for your responder to totally discuss why they didn ’ t buy.


TIP: For an online shop, a truthful reaction regarding why somebody didn ’ t buy “on your site can be’better than gold.

. What if I have more concerns?

By all ways, include and deduct concerns in your study to fit the info that you require to collect, simply make certainto not overwhelm your clients. Keep in mind, “ No one wishes to submit a study when they ’ re hectic. ” And they particularly wear ’ t wish to complete a long study.


Depending on what kind of service you have, it can be appealing to make a few of the response alternatives enjoyable or snarky, and while that can possibly lighten “up the study procedure for your participants, it’can alter your reactions and unclean your information, leaving you with study actions you can ’ t usage.


If you simply can ’ t assistance yourself, I would recommend putting in a couple of concerns that are plainly simply for enjoyable and which you can be sure won ’ t alter the information on your other responses. Simply ensure that those “ enjoyable ” concerns remain in line with your brand name.

. Prevent the bore.

If you ’ re anxious that your study may be too dull, it might be a case of asking a lot of concerns. Total a test of your study on your own’to see for how long it takes you to finish.


See if you get “tired with it prior to you make it through with the last concern, andif it appears too long, get rid of any concerns that you put on ’ t need to have the responses to.


The essential to a great study is to keep it as brief as possible and concentrated on just one topic– put on ’ t send a study that beginswith concerns about your site and ends with concerns about your newsletter.


Keeping your studies to one topic will not just assist you keep them short, however it will likewise assist keep your information tidy.

. Mentioning information ….

Once you ’ ve got your study actions back, take a great take a look at your outcomes.


If you ’ re doing a little study and you ’ re performing it by hand, collect the detailstogether and put it into a spreadsheet. Something as easy as this will work:

. Better yet, utilize a study tool . You ’ ll be able to look at the outcomes with charts and bars, without having to by hand go into the details.


No matter which method you ’ re tallyingup your outcomes, when you have them, more than likely you ’ re visiting a pattern. Or numerous patterns. And this is what you wish to focus on. These patterns let you understand, in general, how your site is doing at pleasing your visitors.


For example:


If you have a great deal of people stating that they didn ’ t purchase anything and a couple of provided the factor that the “ Buy Now ” button wasn ’ t working, you can repair that in your site, and after that send out a note to those participants to; thank them for the details, let them understand that the issue has actually been repaired, and inquire to attempt once again.

Be sure to consist of a linkback to your online shop or back to their deserted cart( if you have that alternative on your ecommerce website). Perhaps even let them understand that they “can utilize” that discount coupon code you simply sent them for finishing the study, to get a discount rate on the order they didn ’ t procedure formerly.

. When to reach back out.

While my example above is a terrificexample of when to reach back out to your study participants, there are a couple of more factors that you may wish to reach back out to them.

. Constantly thank your participants for finishing a study. When utilizing Constant Contact ’ s study tool you can state “ thank you ” on the closing page of the study. You can even consist of a link in the closing pagethat will take your clients to an e-mail marketing project, a downloadable file that ’ s conserved in your account ’ s library, or any other landing page you ’d like to show them. If you discover that numerous of your participants scored their total complete satisfaction improperly, and it ’ s unclear regarding why, you may wish to send a 2nd study, or even better– an individual note– to discover why those responders weren ’ t pleased with your site’. Anytime somebody had an especially disappointment while visiting your site, it ’ s an excellent concept to send an apology note and request for an opportunity to make it’approximately them.If you get a remark that is especially excellent, you may reach — back out to that client and ask if you can utilize their remarks as a suggestion on your site. Why site complete satisfaction studies are essential.

Website complete satisfaction studies enable you to discover what your site appears like from your consumers ’ viewpoint. Getting that feedback can be vital to enhancing your site.


Most significantly, letting your clients understand that you appreciate what they need to state and revealing that you wantto enhance things based upon their viewpoints, can go a longmethod enhancing client relationships, sales, and even contributions.


If you sanctuary ’ t done a site fulfillment study for your site yet, I suggestthat you set and produce one up today. If you put on ’ t ask, you ’ ll never ever understand.


Don ’ t have a study tool? No concerns. Consistent Contact has an excellent study tool ! Start your complimentary trial today!


The post Does Your Website Satisfy? appeared initially on Constant Contact .


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5 PR lessons from CES 2020

The Consumer Electronics Show dazzled with prototypes, applications and innovations, but inspiration from the annual event isn’t limited to those in the tech space.

A toilet-paper-toting robot, a flying taxi and personalized sex toys got people talking at the 2020 Consumer Electronics Show.

Tech fans readily embraced the more than 4,400 organizations exhibiting and speaking, but communicators might easily dismiss the show as outside their wheelhouse. However, there are many insights to glean from Consumer Technology Association’s forward-facing event.

Here are five lessons for any communicator to consider:

1. Embrace the goal of artificial intelligence.

By focusing on personalization, Samsung’s Ballie showcased the human component of artificial intelligence and other technological advancements.

Meet #Ballie, Samsung’s human-centric vision of robots that takes personalized care to the next level. The small rolling robot, “understands you, supports you, and reacts to your needs.” #CES2020 #SamsungCES2020

— Samsung US Newsroom (@SamsungNewsUS) January 7, 2020

The robot—along with innovations such as smartwatches and fitness trackers that measure your heart rate, chatbots that answer customer queries, and tailored recommendations at the touch of a button or voice command—make consumers’ lives more enjoyable and efficient.

Samsung’s co-chief executive, H.S. Kim, called it the “age of experience.”

CNet reported:

The idea is that tech, while becoming smarter and more complex, will also become simpler and more personalized. Instead of wanting to buy things, consumers are seeking out experiences, he said.

“Who we are is changing,” Kim said Monday. “Who we take care of is changing. Where we live is changing. And the way we will live our lifestyles is changing. But at the center is us, people. The way we interact with our world is what drives this evolution. It’s not about what you possess. It’s about our individual needs.”

Don’t think of artificial intelligence or automation as a futuristic concept with which only tech companies can experiment. Instead, find ways to implement existing solutions or create new ones that help your audience meet their needs more quickly—or that help your employees to be more productive and efficient.

[RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Communications Professionals.]

2. Find your life preserver in a sea of data.

Companies including Google, Facebook and Amazon focused on alleviating privacy concerns with new features and tools that enable consumers to control how their information is shared.

CNN Business reported:

For example, users can tell Google Assistant to forget what it just heard if it was activated accidentally by using the new command: “Hey Google, that wasn’t for you.” Users can also ask “Hey Google, are you saving my audio data?” to learn more about their privacy options and change their settings. The company also gives users the option to delete data using their voice by saying: “Hey Google, delete everything I said to you this week.”

There is so much to measure—and measuring everything can quickly drown you in data instead of helping you evaluate which campaigns and strategies are working along with what are not. Instead of being data-driven, aim to be data-informed.

Responsibly select analytics that truly matter to your goals and objectives without violating privacy laws or regulations. Understand and then explain what the numbers are telling you about both your communications efforts and those you which to reach.

3. Use creativity and humor to make a splash.

P&G’s Charmin stole attention and favor with its inventions, which included a robot that delivers toilet paper, a sensor to warn you of a stinky bathroom before entering, and a virtual reality headset that enables you to enjoy a concert or sporting event from the event’s restroom.

It’s 2020 – what better way to celebrate a double deuce decade than with a bathroom upgrade?? #CES2020

— Charmin (@Charmin) January 6, 2020

The quirky concepts sparked social media conversation, headlines and even a joke on “The Late Show with Stephen Colbert.”

The best invention I saw at @CES this week @Charmin

— TJ Cooney 🚀 (@TJ_Cooney) January 11, 2020

I think I’ve seen enough. @Charmin wins the #CES2020 award for most ridiculous invention

— Nick Vega (@atNickVega) January 9, 2020

Charmin’s social media team took its CES success in stride with bathroom-related quips on Twitter—something it’s well-known for online. The humor of its messaging and its innovations enabled it to stand out from the crowd and cinch a PR and marketing win.

You too can stand out with creativity and humor, whether it’s by suggesting an alternative use for your product or service or by hopping on a trending hashtag with snark. Though you should make sure that your efforts fit your brand voice and affirm your goals and objectives, don’t take yourself too seriously. Your audience will appreciate you for it.

4. Get comfortable making the taboo a conversational norm.

Charmin wasn’t the only organization at the show talking about taboo subjects. “SexTech” was a hot topic at CES, in large part due to a controversy from last year’s show.

Forbes reported:

In 2019, the Lora DiCarlo Osé personal massager was selected as a CES Innovation Awards Honoree in the Robotics and Drone product category. However, in a case of what the CTA giveth, the CTA can also taketh away, Lora DiCarlo was stripped of the award because the CTA deemed the entry “to be immoral, obscene, indecent, profane or not in keeping with CTA’s image.” After a great deal of public outcry that called out the role of gender-bias in the decision, the award was reinstated. Since then, Lora Haddock DiCarlo has worked to enlighten the CTA as to the role that SexTech can play in our overall wellbeing.

“The biggest thing we’re excited about is continuing that social mission of changing the conversation and bringing it into the mainstream,” DiCarlo told CNN Business.

Perhaps your products and services focus on subjects that aren’t commonly accepted conversational topics, or your organization might struggle to adopt sustainable and meaningful diversity and inclusion goals that elevate your company culture. You might also face the challenge of balancing your organization’s brand voice and image with employee activism and social media policies.

Whatever the tough subject or stumbling block, approaching it directly and with listening in mind can help you more easily overcome obstacles and make your efforts soar. Don’t be afraid of addressing sensitive subjects. (Just make sure you’re not doing it brashly.)

Take risks in your messaging and with purpose-led communications. Often, communicators must lead the charge for change, both within their organizations and their industries.

5. Innovation is the new black.

Hyundai and Uber teamed up to introduce an electric air taxi that could alleviate road congestion in the future. It doesn’t exist yet, but it could, someday.

Hyundai is the first automotive company to join the #UberElevate initiative, bringing automotive-scale manufacturing capability and a track record of mass-producing electric vehicles. #CES2020

— Hyundai USA (@Hyundai) January 7, 2020

Away games just got a little closer. 🚁🛩

— Uber (@Uber) January 9, 2020

In a press release, Hyundai said its CES display highlighted its “mission to achieve ‘progress for humanity’” as well as the company’s “openness to progressive thinking.” reported:

As ever, a lot of the best stuff on show doesn’t exist yet, bar in the minds of its creators, or in showfloor prototypes that may never see the light of day in your actual house.

Instead, these organizations showcased their prowess for innovation, highlighting the ability to offer creative—and sometimes quirky—solutions to solve their audiences’ challenges.

For products and updates that will become available for purchase months after CES, competition and consumer pressure to meet promised deadlines can be fierce. A post-show article by Forbes’ Ewan Spence carried the headline: “Microsoft faces immense pressure after CES success.”

You don’t have to create a technological innovation or a new product concept to jump on the innovation bandwagon. As a communicator, stay current on growing and cutting-edge trends both within and outside your industry.

Challenge statements such as, “This is the way we’ve always done it,” and be willing to take risks to surprise and delight your audience. Doing so can quickly help you realize the power of innovation—and can help you capture hearts and headlines in the meantime.

The post 5 PR lessons from CES 2020 appeared first on Ragan Communications.

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