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Month: November 2019 Page 1 of 49

How Nonprofits Can Leverage Social Media With Email

Nonprofits have a few of the noblest goals, however the trickiest jobs when it concerns marketing.

While they’’ re mainly concentrated on humanitarian efforts and jobs that enhance the world through an offering spirit, it isn’’ t constantly simple to keep the operation going.

While conventional marketing is mostly based around promoting an item while concentrating on advantages and functions , nonprofits take things in a various instructions. Not-for-profit marketing has to do with revealing users how they can make a distinction.

Rather than attempting to get individuals to subscribe or buy an item to a service, you’’ re attempting to get them to promise their assistance. This can be available in the kind of one-time or reccurring contributions, in addition to a concentrate on neighborhood structure to produce assistance for future ventures.

Two of the very best tools out there to generate this kind of networking and social involvement are e-mail and social networks. When you take advantage of the 2 together, you increase your opportunity of success.

.Establishing a multi-channel marketing procedure.

The finest marketing efforts wear’’ t have a main focus– a minimum of when it pertains to the channel.

It’’ s possible to concentrate on particular subjects, occasions, objectives, designs, and goals throughout numerous channels. This multi-channel technique isn’’ t a method of spreading your concentration throughout various opportunities. Rather, it’’ s a method of reinforcing your objective towards one set of goals by diversifying the methods you pursue it.

Email and social networks are fantastic options. In regards to e-mail’’ s effectiveness, it ’ s an effective resource even in the field of B2B, where it’’ s just outranked in impact by coworker suggestions market believed leaders. That’’ s a fantastic third-place area to have.


How does that effect you, as a not-for-profit? Typically, you ’ ll have crucial influencers or popular names in your field contribute in your marketing ventures. You can too if other sectors with comparable techniques discover success with e-mail.


Nonprofits likewise get their success by word-of-mouth marketing for those who partner with them. Because social networks is the contemporary word-of-mouth tool in the digital world, it ’ s likewise a choice you must be utilizing.


Advertising earnings for these platforms was at about $51.3 billion in 2015 , with the yearly development rate approximated at around 10.5%.


The links in between these 2 channels are that they ’ re both personalized, they develop a sense of neighborhood, and they ’ re popular for hot subjects. How can you take advantage of them together?

. Verbiage and copy concentrated on the reader.

One factor both’of these channels are so popular is that they make the reader seem like they’ re at the center of the digitaluniverse.


Your feed, your inbox, your interests. This method can likewise be rollovered into the’copywriting strategies nonprofits utilize to drive their audience members to action.



Source: Really Good Emails

In the case of nonprofits, where involvement doesn ’ t constantly require a concrete and instant return, concentrating on “ you ” instead of “ us ” in copywriting is necessary. This is because, when one concentrates on the latter, it produces a predicament typically referred to as the free-rider issue.


While this principle is utilized generally to explain crowdsourcing public items or jobs, it likewise uses to not-for-profit undertakings. When there ’ s a conceptthat a great deal of individuals will contribute, it likewise develops a reward for each person not to contribute, since they feel numerous others will.


Think of the distinction in between these 2 headings, although there ’ s just a small distinction in between the phrasing.


Together, we can make a distinction.


“ Well … if many other individuals are contributing, will my efforts truly make a distinction? There ’ s very little I can include; I ’ m just one individual. ”


Your contribution matters, and can make all the distinction


“ If I do my part, I understand I ’ m adding to the objective, and it might potentially offer that little additional little assistance required to accomplish it. ”


’The latter isn ’ t simply exceptional for getting individuals included, however it looks far better in their feed or their inbox.

. What tone works well for e-mail and social channels?

There are a lot of options out there for the tone you desire in your material. Not-for-profit companies can get varied with this one.


In some methods, material can be uplifting, empowering, and favorable. It ’ s about individuals making a distinction. It ’ s about how someone ’ s involvement can alter another ’ s whole presence.


However, not-for-profit marketing can likewise take a various tone. It can be more immediate and even reveal alarming ramifications for non-participation. Which transcends for nonprofits? For finest outcomes with the channels we ’ re going over here, choose the previous.


It ’ s best to keep it favorable. Yes, a more mournful tone can get in touch with an individual ’ s feelings and might even generate actions as an outcome. There are plain contrasts with each.



Source: Really Good Emails


It ’ s efficient in some methods. Believe about how this would fit’in on a social media feed. Keep in mind, leveraging material throughout several channels indicates promoting the exact same thing on both, in most cases.


On social networks, individuals typically like sharing things they ’ re pleased about, happy with, or amazed by. An image like this’, while certainly worth revealing since of the severity of it, might not be as proper for your social feed as it would for your inbox.


Now see how the following e-mail takes a various method.


Source: Really Good Emails

Both e-mails have a comparable design, with a colored banner in the background, in addition to a single hashtag and an image in the front.

However, this image is far more empowering. You aren’’ t sensation uneasy or tense about clicking or not clicking through like you would be on the very first one. Here, you’’ re curious. What took place next? How can you assist?

If you integrate this kind of favorable, welcoming, curious tone to your material, it can suit well on both social channels and e-mail inboxes.

.3 concepts for multichannel projects.

Now you have a concept for the copy viewpoint and tone you’’ ll requirement to take advantage of material throughout both channels. What are some particular methods you can utilize for integrating these channels efficiently?

.1. Bits on social, broaden in e-mail.

No one desires a text wall in their feed. Social network is a fantastic location to touch base about the little excerpts that offer your story its significance and make individuals wish to keep clicking through.

Even the little bits of text in the e-mails revealed above would work well for social networks. You might publish those, together with a signup deal for your e-mail newsletter, and offer the remainder of the details to those who register.

You might likewise offer more information every day about a story through your social posts. You can develop a whole story throughout the course of weeks or days. You can provide to offer finished stories by means of e-mail when you get individuals following along to hear more and discover out the conclusions.

An excellent topic for these stories is any previous work your not-for-profit has actually done. Things you’’ ve developed, individuals you’’ ve assisted, or turning points you’’ ve reached all function as fantastic subjects to talk about throughout your channels. Simply keep it lean on your social channels and look into the information for your e-mail customers.

.2. Show social evidence for increased signups.

When you wish to develop both your e-mail list and your list of fans, revealing them the outcomes they might add to is a fantastic concept.

While it’’ s real that not-for-profit involvement’’ s benefit is the outcomes it generates other individuals’’ s lives, often, beginners require that additional reward to get them on board.

Social evidence material pieces are among the tools you can utilize to assist get individuals associated with your network. Once they’’ re in, it ’ s a lot easier to get them to remain and contribute included.


Promote your evidence throughout both platforms and ensure you let both groups understand that the other channel supplies opportunities for them to see more of what your not-for-profit has actually achieved.

Show objectives that’’ ve been reached, total with outcomes and timelines. If you can offer images, interviews, and even videos, it’’ s a terrific method to make your audience more likely to get on board.

.3. Request for involvement, then keep things safe and secure and easy.

The finest method to get involvement on either channel is to ask for it. If you’’ re attempting to take advantage of involvement, either through memberships or contributions throughout e-mail and social channels, keep it basic.

Both of these channels move quickly. Individuals wear’’ t wish to be held up completing long kinds, offering lots of info, or going through excessively invasive concerns when they’’ re attempting to get included. These things can repel them, so make certain you’’ re requesting for the bare minimum.

You must likewise keep things protect. If you’’ re offering links where individuals can contribute or subscribe, make certain you have safe and secure connections and point out any security qualifications or accreditations you might have.


Email and social channels are both excellent for nonprofits. They supply a number of advantages to online marketers by themselves, yet, when integrated, they can be utilized:

.to share info in differing volumes.develop a sense of neighborhood where involvement is simple to request for.

With the best tone and method, you can get individuals’’ s attention and keep it throughout both your social profiles and e-mail subscriber list. Utilizing both of these together might be the very best method to get the involvement you require to be successful.

If you’’ re aiming to empower our not-for-profit marketing efforts, checked out here to find techniques for improving your e-mail success.

The post How Nonprofits Can Leverage Social Media With Email appeared initially on Campaign Monitor .


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10 Ways To Lose Stubborn Fat

Months of working out and dieting? Still can’t get off all that stubborn fat, well, we’ve got a fix for you! That stubborn fat you have been dealing with is also called as “visceral fat.” Not only it effects your appearance, it can cause some serious health issues like type 2 diabetes and heart diseases. Visceral fat can get stored anywhere, for some – it can be the arms, belly, thighs or butt area, but the good news is that you can get rid of it! The formula is time + consistency = results! It may take some time, but incorporating these tips, you can get leaner, healthier and stronger!

1. Eat plenty of fiber: Adding fiber to your diet is highly beneficial for losing weight. Soluble fiber is a natural appetite suppressant which helps in reducing your calorie intake which can help you lose weight. Several studies have found out that that eating soluble fiber reduces the levels of hunger hormones like ghrelin, so you would feel fuller for longer. Some food items that are rich in fiber are whole grains, breakfast cereals, oats, wheat pasta, multi-grain bread, barley and fruits such as berries, melon, oranges, apples, avocado are deliciously healthy, Also lentils, kidney beans, split peas, chickpeas, quinoa can be added in your lunch/dinner meals. Vegetables such as broccoli, carrots and sweetcorn, Peas can be safely added. Dried Nuts and seeds are perfect snacks to curb those hunger pangs.

2. Eat your protein: Protein is extremely crucial when it comes to controlling body weight. Surprisingly, protein increases the fullness hormones which means you will feel full and satisfied after a protein-packed meal. As protein is low in calories, you will eventually eat fewer calories and lose weight. Bonus – you will not only lose weight, your body will begin to take shape and muscles will thank you for it, as protein retains lost muscle mass. Make sure to consume protein in every meal, foods rich in protein include eggs, tofu, soya chunks, chicken, chickpea, peanuts, fish, almonds and whey protein powder.

3. Ditch sugar: Sugar has been linked to several diseases when not consumed in moderation. You can consume two tablespoons of sugar per day, exceeding more than the recommended amount can induce weight gain. Sugar can cause various diseases some of which includes- Diabetes, heart disease, obesity and fatty liver disease also it stores fat in the stomach causing it to become bigger. You can consume stevia as a alternative to avoid those empty calories.

3. Build a cardio routine: The best way to lose weight is to include cardiovascular exercises in your daily routine, as it is one the most effective way to get rid of stubborn body fat. You can walk, jog, run on a treadmill for 30 minutes and try a HIIT workout or use cycling, stair mill, spin bike, elliptical machines at the gym to burn higher calories. If you can’t join a gym, you can definitely run/jog at your nearest park and try HIIT workouts from YouTube, as fitness is all about utilising the best of what you already have!

4. Reduce your carbs: Reducing carbs is highly beneficial in losing weight, you don’t need to follow a extreme diet to reduce weight, you just need to remove refined carbs from your diet, avoid white flour (maida) and replace it with multi-grain flour or wheat flour. You can also switch your roti with healthy salad bowl/fruit bowl/home-made vegetables soups. If you look closely at the keto diet where one consumes very less carbs per day to lose weight and it works really well. Avoid foods like fruit juices, flavoured yogurt, white bread, sweetened cereals, low fat labelled dressing, honey, sugar, chips, full fat milk.

5. Replace your cooking oil: Say bye-bye to your regular cooking oil and welcome olive oil and coconut oil into your kitchen. No matter what the brand says, all other oils are unhealthy for the body. These two oils are the only oils in the market which is actually healthy and weight friendly. According to studies, obese men who consumed coconut oil for 12 weeks lost 1.1 inch per week! Coconut oil is rich in calories but it is considered as healthy fats but everything in moderation is advised.

6. Perform weight training: Cardio with strength training is a complete hit when it comes in reducing stubborn fat. According to studies, teenage obese kids who performed cardio with weight training lost stubborn fat at a faster rate. If you are new to weight training, it is advised to train under certified personal trainer for best results. Also, you can watch videos online to correct your form and get a better idea.

7. Track your calories: Track the food you are consuming, check your labels, eat healthy food in limited portions to burn your calories. In order to lose weight, you need to consume fewer calories and burn highly calories. You can check your daily calorie requirement through an app or google. Also, have a good check on your protein-fiber-carb intake. You can also find app to track your nutrient and calorie intake.

8. Add green tea: Green tea is considered one of healthiest beverages. It contains caffeine and the antioxidant which boosts metabolism. According to several studies, green tea is highly effective in shedding fat, especially belly fat. To get best results, consume green tea prior to your workout routine.

9. Eat Fatty Fish: Fatty fish is amazingly healthy for the body! They’re loaded with high-quality protein and omega-3 fats that protect human body from disease. Some studies suggest that omega-3 fats found in fatty fish can also help in reducing visceral fat. You can also consume fish oil supplements as prescribed by your doctor to get rid of visceral fat, you can consume fish every week. Grilled fish with daal and brown rice is too delicious and healthy!

10. Sleep like a baby: Did you know that people who don’t get enough sleep tend to gain more weight? Ditch Instagram/Facebook/late night chatting and get plenty of sleep to lose weight and look beautiful. Bonus- getting good sleep helps in clearing your dark circles!

Hope you follow the following tips and get the body of your dreams! Eat healthy go lean!

The post 10 Ways To Lose Stubborn Fat appeared first on

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Keto diet explored on popular Vox podcast

Want to hear a mainstream media’s take on the pros, cons, facts and fictions behind the keto diet? Then tune into Vox Media’s popular Today, Explained for its exploration of what people should know about the keto diet, who’s doing it, and why it has become so popular.

VOX prides itself on providing contextual information not usually found in traditional news sources. It has a number of podcasts, but the daily Today, Explained provides 20-minute explanations of trending news items in an entertaining, conversational way.

In honor of the food-focus of the American Thanksgiving week, the November 27th podcast “A tribe called keto,” featured host Sean Ramaswaram and reporter Julie Belluz delving into the surge of interest in keto eating. They note it is a culture and a lifestyle more than just a diet.

In general, the podcast coverage is fair and balanced, considering all the misinformation circulating about the keto diet these days. It talks about what people eat and don’t eat. It explains how followers stop burning glucose as their main energy source and get into a fat-burning state called ketosis.

In addition, Belluz covers the various health reasons why people are flocking to keto eating, including weight loss for obesity and blood sugar management for diabetes. It looks back at the diet’s 100-year history as a successful treatment for epilepsy, and looks forward to preliminary research underway for possible applications to cancer therapy.

However, regulars to the Diet Doctor site may be amused by a couple of the show’s bold assertions. The podcast says the diet is “anti-establishment” and largely “appeals to a market of men” who have been left out of traditional female-dominated weight loss programs. (Well, that would surprise our audience that is 75% female!)

Belluz characterizes the food is extreme, restrictive and dominated by meat. (Perhaps she hasn’t tried Diet Doctor’s huge array of delicious recipes, nor explored our vegetarian and vegan resources.)

Plus, she adds that the diet can be dangerously deficient in fiber — a point which a number of Diet Doctor articles, guides and videos refute.

Vox is very popular, with reports of upwards of 33 million visits a month. Chances are some people will be intrigued by learning about keto, hopefully googling it to find Diet Doctor, the top-rated resource for sound, evidence-based information about the keto diet.

If you listened to the podcast, what did you think? Let us know in the comments. What would you have highlighted about the diet that they didn’t mention?


More mainstream coverage for keto diets

Keto dishes bloom in trend-setting LA

Podcast archives

Videos on ketoKeto for beginners: Introduction08:02Learn how to do a keto diet right, in part 1 of our video course.“I’ll do this or I’m going to die trying”19:23Kristie Sullivan struggled with her weight for her whole life in spite of trying every diet imaginable, but then she finally lost a 120 pounds and improved her health on a keto diet.Part 1 of eating keto with Kristie: Introduction01:47One of the hardest parts of starting a keto diet is figuring out what to eat. Fortunately, Kristie will teach you in this course.Part 2 of eating keto with Kristie: Build a keto plate11:16Are you confused about what a plate of keto food should look like? Then this part of the course is for you.Keto and fast food10:28Can you get low-carb food at fast-food restaurants? Ivor Cummins and Bjarte Bakke went to a number of fast-food restaurants to find out.Diet Doctor Podcast #31 – Dr. Ken Berry51:26Dr. Ken Berry wants us all to be aware that much of what our doctors say may be a lie. Maybe not an outright malicious lie, but much of what “we” believe in medicine can be traced back to word-of-mouth teachings without a scientific basis.Part 3 of eating keto with Kristie: Know your portion sizes15:29Kristie teaches us how to eyeball the right amounts of fat, protein and carbs in order to ensure that we can easily stay within ketogenic ratios.Eating keto to survive cancer28:51Audra Wilford on the experience of using a ketogenic diet as part of treating her son Max’s brain tumor.Is lower insulin the key to better brain health?46:36What is the root cause of the Alzheimer’s epidemic – and how should we intervene before the disease is fully developed?Fat Chance1:05:43Is it possible to ride a pushbike across the Australian continent (2,100 miles) without eating carbs?All things keto with Keto Connect16:44What is it like running the very popular YouTube channel Keto Connect?A life without migraines15:44Elena Gross’ life was completely transformed with the ketogenic diet.Exploiting cancer metabolism with ketosis44:42Can a ketogenic diet be used in cancer treatment? Dr. Angela Poff at the Low Carb USA 2016.A new life with a keto diet13:38If your muscles can’t use stored glycogen, is it then a good idea to eat a high-carb diet to compensate for this? Or can a keto diet help treat these rare glycogen storage diseases?Challenging the dogma16:47Dr. Priyanka Wali tried a ketogenic diet and felt great. After reviewing the science she started recommending it to patients.My success story with Jim Caldwell02:23Jim Caldwell has transformed his health and gone from an all-time high at 352 lbs (160 kg) to 170 lbs (77 kg.Treating cancer with a keto diet17:07Can a strict keto diet help prevent or even treat some cancers, like brain cancer?Low-carb living1:00:21How do you successfully eat low carb for life? And what’s the role of ketosis? Dr. Stephen Phinney answers these questions.LCHF and diabetes: science and clinical experience45:59What is the root of the problem in type 2 diabetes? And how can we treat it? Dr. Eric Westman at the Low Carb USA 2016.80 pounds lighter and no medications09:12Is it possible to reverse your diabetes with the help of a strict low-carb diet? Definitely, and Stephen Thompson did it.A ketogenic diet and fewer vegetables17:26Should you NOT eat your vegetables? An interview with psychiatrist Dr. Georgia Ede.Tips for eating out – part 5 of eating keto with Kristie10:10Do you find it difficult to stay on your keto plan when you’re dining out and still don’t want to miss out on those lovely moments with friends and family? Then this episode is for you.How to formulate a low-carb keto diet48:32Low-carb pioneer Dr. Eric Westman talks about how to formulate an LCHF diet, low carb for different medical conditions and common pitfalls among others.Part 4 of eating keto with Kristie: Stocking your keto kitchen19:03Kristie shows us exactly what staples she always keeps at home to make keto super simple.

The post Keto diet explored on popular Vox podcast appeared first on Diet Doctor.

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